FarmIQ chief executive Will Noble says the partnership was long overdue as both organisations have shared the same vision for the agriculture sector since its inception.
FarmIQ has joined with AgResearch to buy Farmax, the decision tool for farmers.
AgResearch will become a shareholder in FarmIQ Systems and FarmIQ’s preferred provider of science and research going forward.
FarmIQ chief executive Will Noble says the partnership was long overdue as both organisations have shared the same vision for the agriculture sector since its inception from the Primary Growth Partnership in 2010.
“If we want to become the leading decision support platform of choice for all pastoral farmers in New Zealand, then having AgResearch as a shareholder and the Farmax product to our whanau, brings with it strong industry credibility and a vast amount of science to our software – it’s incredibly exciting for our farming customers and the industry as a whole,” Noble said.
The agricultural ‘science’ integrated within Farmax makes it unique and has helped deliver real impact to the sector estimated to be $1.1 billion in increased gross margin over the last decade alone.
AgResearch director of technology and digital services Greg Rossiter says the decision was made as part of the Crown Research Institute’s commitment to providing the agricultural industry with quality science and software-based decision support tools.
Going forward, FarmIQ will invest the capital and provide the infrastructure to take Farmax to the next level, which was not considered AgResearch’s core business.
Rossiter says “the partnership delivers our scientists opportunities to collaborate and strengthen relationships with key partners and FarmIQ shareholders”.
Farmax chief executive Gavin McEwen views the partnership as having plenty of benefits for Farmax’s own customers.
“The business will continue to provide its standalone products and services to our valued customers,” McEwen said.
“Our goal is to unlock tangible benefits to all by improving interoperability and integration between both applications to make things easier, quicker and more accurate for customers.
“There are some exceptional software systems available to farm businesses, however, no one application does it all and the lack of integration between systems causes real frustrations for our clients, the FarmIQ and AgResearch partnership is a big step in the right direction.”