There is no loss of the quality feel of the fabric and the images won’t deteriorate over time.
American company Global Merino has now signed an exclusive worldwide licence to produce active wear using the techniques pioneered in New Zealand.
“Global Merino was the obvious choice as they work with all of the big brands in the active wear market. It is also seen on the world stage as an innovator and is a company that can make a real impact,” BGI director Robyn George-Neich said.
“For the past year we have been working with Global Merino through their commercial trials at their Melbourne facility. The investment of resources in this process was significant but will pay dividends for everyone involved now that it is commercially-proven technology.”
George-Neich said BGI is now looking for other sectors of the market where this new technology can be applied. The scientists at AgResearch are trying applications on wool in its various forms.