Sunday, August 14, 2022

Fieldays generates $675m in sales revenue

This year’s Fieldays at Mystery Creek in Waikato generated $675 million in sales revenue for New Zealand firms, with $234m going into the Waikato region.

This year’s Fieldays sustained almost 3000 part- and full-time jobs and generated $675 million in sales revenue.

This year’s Fieldays at Mystery Creek in Waikato generated $675 million in sales revenue for New Zealand firms, with $234m going into the Waikato region.

NZ National Fieldays Society’s (NZNFS) Annual Report said the event in June created $330m additional GDP for the NZ economy at Fieldays 2021 and almost 3000 full-year jobs (part-time and full-time) were sustained.

Fieldays’ return on investment to the NZ economy created a 496% overall return.

Covid-19-induced travel and border restrictions led to a 49% decrease of international exhibitors compared to 2019, however, Waikato exhibitors increased by 10.7%.

Despite site allocations being down 2.9% this year, site sales were estimated at just over 52% ahead of 2019 across the four-day average.

The report said the increase in site sales reflected the 2020 Fieldays hiatus and people needing to release pent up spend and investment for those special Fieldays purchases.

It is estimated that had Fieldays had not been held in 2021, $68.46m of sales would not have occurred.

A total of 132,776 people came to the event with the 44,044 people coming on June 18 setting a new record for a single day’s attendance.

Over 33,000 people visited the Fieldays’ Health and Wellbeing Hub over four days. It reported 673 spot checks, which found 54 suspicious lesions, including melanomas, which were referred for further evaluation.

There were also 1200 blood glucose level tests, 334 kidney health checks, with 42 people sent to their GP and 107 had issues requiring monitoring. The Te Manawa Taki community hepatitis C team reported 364 tests and 617 education sessions at Fieldays.

For the first time, the society revealed the data in a new-look report that combined its internal and external activities for the year to take a more holistic approach.

The new-look report uses a four-point scorecard to generate a Performance Score in the areas of sustainability, wellness, the economy and community.

Society president James Allen says the NZNFS had changed in ways that were unimaginable just two years ago.

“In the past year alone, the economic landscape has changed, as well as the reassessment of what is important in life for so many. We are committed to evolving with this. It’s been a pivotal point in the society’s history. We have identified new ways of working and created a more resilient organisation,” Allen said.

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