Exhibitor applications have reopened for this year’s Fieldays at Mystery Creek after the event was shifted to late November because of covid lockdown restrictions.
The event attracts on average 130,000 people through the gates annually and this year will run from November 30-December 3.
With 80% of exhibitor sites being retained for this year’s event, there are limited spaces for organisations to apply.
New Zealand National Fieldays Society chief executive Peter Nation said that this is a one-off opportunity for organisations to make the most of a summer Fieldays.
“We understand the frustrations directed at postponement for farmers, growers, and contractors who will be in their busy season. Though on the other hand, postponement creates opportunity for New Zealand businesses who may not usually be able to take part in winter.”
Nation said they were excited at the prospect of holding a November-December event.
“The timing of Fieldays 2022 will suit many attending from overseas, who may choose to attend Fieldays and then enjoy a long summer holiday with friends and whānau. This within itself will bring an economic boost and much-needed tourism to our regions.”
Peter Nation
New Zealand National Fieldays Society
“This summer Fieldays event is a unique, one-off opportunity for organisations to jump on the chance to boost sales, invest in their brand presence and connect with their customers face-to-face.”
Shifting the four-day agri event also means that the gates at Mystery Creek will open to international visitors and exhibitors as New Zealand’s borders are set to open by July 31.
“As a world-renowned event, it would be incredible to be able to welcome attendees and organisations from across the globe for the first time since 2019,” Nation said.
“The conversations, connections, and meetings that could potentially take place at Fieldays 2022 would help drive our primary sector’s output and reputation worldwide.”
The different running time for this year opened up opportunities for organisations who usually cannot exhibit during the event’s traditional June period, he said.
“The timing of Fieldays 2022 will suit many attending from overseas, who may choose to attend Fieldays and then enjoy a long summer holiday with friends and whānau. This within itself will bring an economic boost and much-needed tourism to our regions.”