Thursday, May 19, 2022

Hemp-wool blend clothing to reduce fast fashion

A group of farmers have come up with a natural fibre that they say could help lessen the environmental impact of fast fashion.

The limited first run of the Hemprino pioneer crew launched this month, with further products and colourways to be released in the near future.

A group of farmers have come up with a natural fibre that they say could help lessen the environmental impact of fast fashion.

The self-styled fashion outsiders have launched Hemprino, a blend of hemp fibre and Merino wool that is kind on the environment.

The initial concept was explored by two farmers, Siobhan O’Malley, a West Coast farmer, and Paul Ensor, who is a Merino grower from Mid Canterbury.

They completed the bulk of the R&D in 2019-20 and Harriet Bell joined the team in 2021, with sales and marketing experience.

The team was motivated to find a new yarn that combines the attributes of both hemp and Merino in a single blend, while being biodegradable at the end of life.

Merino and hemp fibre both are known for being warm, soft and breathable, moisture wicking properties.

Hemp and Merino filter UV light which protects your skin, being breathable, durable and getting even softer with time.

The limited first run of the Hemprino pioneer crew launched this month, with further products and colourways to be released in the near future.

It is designed for all genders and is 100% made in New Zealand. Initial sales and interest have been strong, with the launch sparking interest and a mention in NZ’s Fashion Quarterly.

Initial research was done with offshore spinners in China and Italy, before returning all production to New Zealand.

LocallyPgrown hemp fibre at the right quality is not yet available, so Hemprino is working closely with New Zealand manufacturers and farmers to build the demand for a hemp fibre industry in New Zealand. 

They plan to make wardrobe fundamentals that are luxurious in feel, and get even softer and cosier the more they are worn.

Check it out for yourself at www.hemprino.co.nz

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