Wednesday, July 6, 2022

My Daily Digest: June 2, 2021

If you can’t beat ‘em, join ‘em   Zespri has a problem. It’s not the record production it booked last year. And, it’s not the worker shortage that’s put a spanner in the harvest works.

It’s the fact that there's 500ha of SunGold fruit growing in China that isn’t licenced.

If it was some rogue orchardist up the road who was grafting the Gold there’d be no problem.

The law is on Zespri’s side and things could be cleaned up pretty quickly.

Unfortunately, pursuing litigation in China would be pricey and the outcome uncertain.

So, Zespri wants to bring these growers into the fold and is proposing a trial where 200,000 trays of the fruit there would bear the Zespri name.

With growers here paying $500,000 a hectare for the privilege of growing SunGold, there are some that are scratching their heads at the move.

But it may be the only pragmatic approach. 

Growers will get a vote on the proposal from today. It’ll be very interesting to see how they respond – compromise or confrontation?


Bryan Gibson


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