Monday, April 22, 2024

Online boost for Wellsford cattle

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Online demand for store cattle greatly increased the buying power at the first Wellsford cattle sale to have livestreaming along with a restricted Level 3 bench of buyers.
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What would have been a full house at Wellsford Saleyards was limited to 48 attendees under Level 3 lockdown restrictions.

Online demand for store cattle greatly increased the buying power at the first Wellsford cattle sale to have livestreaming along with a restricted Level 3 bench of buyers.

Northland livestock manager Bernie McGahan, based in Wellsford, says 20 registered bidr buyers were successful with 28 of the 173 lots and were probably underbidders on at least twice that number.

“Under Level 3 we can have up to 48 people seated in the gallery and on that day we had 36 farmers attending,” McGahan said.

“Without the online bidders from Waikato, Auckland and the rest of Northland interested in the better lines, we would have struggled to clear the lots, to be frank.”

The big yarding of 1056 cattle on October 18 was only the fourth Wellsford sale under Level 3 conditions after a long shut down and it was the first to be livestreamed.

McGahan says permanent live streaming would be introduced when fibre reached the saleyard and that was not far away.

The bidr team set up at Wellsford on Sunday and loaded lots and built the catalogue as cattle were drafted and penned on Monday morning.

He says cattle condition was good but not exceptional for this time of the year and the additional online demand helped to push up prices for many vendors.

PGG Wrightson intends to also hook up Kaikohe Saleyard by the beginning of November.

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