{"id":41118,"date":"2020-09-22T00:00:00","date_gmt":"2020-09-21T12:00:00","guid":{"rendered":"https:\/\/www.farmersweekly.co.nz\/lucerne-leader-challenges-climate-thinking\/"},"modified":"2020-09-22T00:00:00","modified_gmt":"2020-09-21T12:00:00","slug":"lucerne-leader-challenges-climate-thinking","status":"publish","type":"post","link":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/","title":{"rendered":"Lucerne leader challenges climate thinking"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><iframe loading=\"lazy\" frameborder=\"0\" scrolling=\"auto\" style=\"display: block; margin-left: auto;\" src=\"https:\/\/player.vimeo.com\/video\/460918389\" width=\"640\" height=\"360\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/vimeo.com\/460918389\" target=\"_blank\" rel=\"noopener\">Doug Avery | September 23, 2020<\/a> from <a href=\"https:\/\/vimeo.com\/globalhq\" target=\"_blank\" rel=\"noopener\">GlobalHQ<\/a> on <a href=\"https:\/\/vimeo.com\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a>.<\/p>\n<p>Industry motivator and mental health advocate Doug Avery is urging farmers struggling to adapt to more frequent droughts and tough growing conditions to look deeper into their own motivations and responses to deal with an issue that is not going to pass with time.<\/p>\n<p>\u201cI moved from talking about my approach to dealing with frequent drought on our own property to working more around mental health,\u201d he said.<\/p>\n<p>\u201cIn New Zealand we have got heaps of people who know a lot about solutions to problems like this. But if the owner of the problem is not looking for solutions, then we can\u2019t do much about it.\u201d<\/p>\n<p>He initially did two road shows around NZ talking about his own personal journey from suffering drought-induced depression, to making lucerne a key crop in ensuring his farm\u2019s future drought resilience.<\/p>\n<p>Despite sell-out crowds, he felt he was not seeing wholesale change in farming approaches.<\/p>\n<p>\u201cI felt if I was going to spend the rest of my life creating nothing but noise, I would be back where I started. I realised I needed to talk about the mental side of things more, similar to John Kirwan,\u201d he said.<\/p>\n<p>Avery suspects the incidence of drought-induced depression, not unlike that which prompted him to change, is higher than ever for NZ farmers.\u00a0<\/p>\n<p>He ruefully observes how things are playing out in Hawke\u2019s Bay this spring, with farmers enduring low feed levels and lighter stock conditions that are likely to domino through into yet another tough summer.<\/p>\n<p>Digging into farmers\u2019 minds is often the first step to getting farm practice changed. These days Avery encourages farmers to try and find their \u201cwhy\u201d for getting up in the morning before they try and change anything they do once they are up.<\/p>\n<p>\u201cIt is often a case of accepting you can\u2019t change the landscape you farm in, you need to change the eyes you see it through,\u201d he said.\u00a0<\/p>\n<p>\u201cWhen you head out each day, your primary task is to solve problems and vigorously congratulate yourself each time you do.\u00a0<\/p>\n<p>\u201cIt\u2019s an inoculation process to realising the world is a tough place and accepting the impact of things going wrong is a good way to get better.\u201d<\/p>\n<p>He doesn\u2019t want resilience to be confused with \u201chardening up\u201d\u2013 through resilience comes tools to deal with challenges like climate change.<\/p>\n<p>\u201cAnd I think that maybe if I had those tools a few years ago, then I would still be farming,\u201d he said.<\/p>\n<p>For Avery, his \u201cchange of eyes\u201d included recognising he was a \u201cfarmer of water,\u201d with protein and fibre the outcome of that.\u00a0\u00a0<\/p>\n<p>This involved learning to collect kilobytes of data about his farm system. That data improved in value over time as more and more was collected and could be compared and analysed over time, signalling impending droughts and feed shortages.<\/p>\n<p>\u201cPut most simply, you can\u2019t manage what you don\u2019t measure. We measure everything here now, we were among the first to take on FarmIQ, before that using Farmax and Xero,\u201d he said.<\/p>\n<p>Avery takes something of a tough love approach to getting his peers to change, but is in admiration of many in the next generation of farmers emerging.<\/p>\n<p>\u201cThey are much better at adapting. Here in Marlborough there is a generation coming through who don\u2019t look at things in terms of how they used to be. Instead they view it as \u2018this is what we\u2019ve got, what can we do with it?\u2019,\u201d he said.<\/p>\n<p>\u201cThey are also better educated.\u201d<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.\n","protected":false},"author":29,"featured_media":37059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.2 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.\" \/>\n\t\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t\t<link rel=\"canonical\" href=\"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Farmers Weekly\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Lucerne leader challenges climate thinking\" \/>\n\t\t<meta property=\"og:description\" content=\"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t\t<meta property=\"article:section\" content=\"News\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-09-21T12:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-09-21T12:00:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/FarmersWeeklyNZ\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@FarmersWeeklyNZ\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Lucerne leader challenges climate thinking\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@FarmersWeeklyNZ\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"Richard Rennie\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/\",\"nextItem\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/#listItem\"},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/\",\"nextItem\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#listItem\",\"previousItem\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#listItem\"},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#listItem\",\"position\":3,\"name\":\"Lucerne leader challenges climate thinking\",\"previousItem\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/#listItem\"}]},{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#newsarticle\",\"name\":\"Lucerne leader challenges climate thinking\",\"headline\":\"Lucerne leader challenges climate thinking\",\"author\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/author\\\/richard-rennie\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Doug-Avery-flat.jpg.jpg\",\"width\":1000,\"height\":500,\"caption\":\"doug-avery-flat\"},\"datePublished\":\"2020-09-22T00:00:00+12:00\",\"dateModified\":\"2020-09-22T00:00:00+12:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#webpage\"},\"articleSection\":\"News\",\"dateline\":\"Published on September 22, 2020.\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#organization\",\"name\":\"Farmers Weekly\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Farmers-Weekly-logo.png\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#organizationLogo\",\"width\":1000,\"height\":97,\"caption\":\"Farmers Weekly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/FarmersWeeklyNZ\",\"https:\\\/\\\/twitter.com\\\/FarmersWeeklyNZ\",\"https:\\\/\\\/www.instagram.com\\\/farmersweeklynz\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/farmers-weekly-nz\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+64800852580\",\"contactType\":\"General Enquiries\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/author\\\/richard-rennie\\\/#author\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/author\\\/richard-rennie\\\/\",\"name\":\"Richard Rennie\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#authorImage\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Screenshot-2023-03-15-at-92751-AM-96x96.png\",\"width\":96,\"height\":96,\"caption\":\"Richard Rennie\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#webpage\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/\",\"name\":\"Lucerne leader challenges climate thinking\",\"description\":\"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/author\\\/richard-rennie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/author\\\/richard-rennie\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Doug-Avery-flat.jpg.jpg\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#mainImage\",\"width\":1000,\"height\":500,\"caption\":\"doug-avery-flat\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/news\\\/lucerne-leader-challenges-climate-thinking\\\/#mainImage\"},\"datePublished\":\"2020-09-22T00:00:00+12:00\",\"dateModified\":\"2020-09-22T00:00:00+12:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#website\",\"url\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/\",\"name\":\"Farmers Weekly\",\"description\":\"NZ farming news, analysis and opinion\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.farmersweekly.co.nz\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"fk1o46v0bb\");\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Lucerne leader challenges climate thinking<\/title>\n\n","aioseo_head_json":{"title":"Lucerne leader challenges climate thinking","description":"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.","canonical_url":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"og:locale":"en_US","og:site_name":"Farmers Weekly","og:type":"article","og:title":"Lucerne leader challenges climate thinking","og:description":"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.","og:url":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/","og:image":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg","og:image:secure_url":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg","og:image:width":1000,"og:image:height":500,"article:section":"News","article:published_time":"2020-09-21T12:00:00+00:00","article:modified_time":"2020-09-21T12:00:00+00:00","article:publisher":"https:\/\/facebook.com\/FarmersWeeklyNZ","twitter:card":"summary_large_image","twitter:site":"@FarmersWeeklyNZ","twitter:title":"Lucerne leader challenges climate thinking","twitter:description":"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.","twitter:creator":"@FarmersWeeklyNZ","twitter:image":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg","twitter:label1":"Written by","twitter:data1":"Richard Rennie","twitter:label2":"Est. reading time","twitter:data2":"3 minutes","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.farmersweekly.co.nz\/#listItem","position":1,"name":"Home","item":"https:\/\/www.farmersweekly.co.nz\/","nextItem":"https:\/\/www.farmersweekly.co.nz\/news\/#listItem"},{"@type":"ListItem","@id":"https:\/\/www.farmersweekly.co.nz\/news\/#listItem","position":2,"name":"News","item":"https:\/\/www.farmersweekly.co.nz\/news\/","nextItem":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#listItem","previousItem":"https:\/\/www.farmersweekly.co.nz\/#listItem"},{"@type":"ListItem","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#listItem","position":3,"name":"Lucerne leader challenges climate thinking","previousItem":"https:\/\/www.farmersweekly.co.nz\/news\/#listItem"}]},{"@type":"NewsArticle","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#newsarticle","name":"Lucerne leader challenges climate thinking","headline":"Lucerne leader challenges climate thinking","author":{"@id":"https:\/\/www.farmersweekly.co.nz\/author\/richard-rennie\/#author"},"publisher":{"@id":"https:\/\/www.farmersweekly.co.nz\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg","width":1000,"height":500,"caption":"doug-avery-flat"},"datePublished":"2020-09-22T00:00:00+12:00","dateModified":"2020-09-22T00:00:00+12:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#webpage"},"isPartOf":{"@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#webpage"},"articleSection":"News","dateline":"Published on September 22, 2020."},{"@type":"Organization","@id":"https:\/\/www.farmersweekly.co.nz\/#organization","name":"Farmers Weekly","url":"https:\/\/www.farmersweekly.co.nz\/","logo":{"@type":"ImageObject","url":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/04\/Farmers-Weekly-logo.png","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#organizationLogo","width":1000,"height":97,"caption":"Farmers Weekly"},"image":{"@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#organizationLogo"},"sameAs":["https:\/\/facebook.com\/FarmersWeeklyNZ","https:\/\/twitter.com\/FarmersWeeklyNZ","https:\/\/www.instagram.com\/farmersweeklynz","https:\/\/www.linkedin.com\/company\/farmers-weekly-nz"],"contactPoint":{"@type":"ContactPoint","telephone":"+64800852580","contactType":"General Enquiries"}},{"@type":"Person","@id":"https:\/\/www.farmersweekly.co.nz\/author\/richard-rennie\/#author","url":"https:\/\/www.farmersweekly.co.nz\/author\/richard-rennie\/","name":"Richard Rennie","image":{"@type":"ImageObject","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#authorImage","url":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-15-at-92751-AM-96x96.png","width":96,"height":96,"caption":"Richard Rennie"}},{"@type":"WebPage","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#webpage","url":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/","name":"Lucerne leader challenges climate thinking","description":"Changing the farmer mindset about dealing with climate change may be a tougher challenge than developing the technology to adapt to it.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.farmersweekly.co.nz\/#website"},"breadcrumb":{"@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#breadcrumblist"},"author":{"@id":"https:\/\/www.farmersweekly.co.nz\/author\/richard-rennie\/#author"},"creator":{"@id":"https:\/\/www.farmersweekly.co.nz\/author\/richard-rennie\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.farmersweekly.co.nz\/wp-content\/uploads\/2022\/06\/Doug-Avery-flat.jpg.jpg","@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#mainImage","width":1000,"height":500,"caption":"doug-avery-flat"},"primaryImageOfPage":{"@id":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/#mainImage"},"datePublished":"2020-09-22T00:00:00+12:00","dateModified":"2020-09-22T00:00:00+12:00"},{"@type":"WebSite","@id":"https:\/\/www.farmersweekly.co.nz\/#website","url":"https:\/\/www.farmersweekly.co.nz\/","name":"Farmers Weekly","description":"NZ farming news, analysis and opinion","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.farmersweekly.co.nz\/#organization"}}]}},"aioseo_meta_data":{"post_id":"41118","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":"News","og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"open_ai":null,"created":"2023-01-22 21:16:37","updated":"2023-01-22 21:28:39"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.farmersweekly.co.nz\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.farmersweekly.co.nz\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tLucerne leader challenges climate thinking\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.farmersweekly.co.nz"},{"label":"News","link":"https:\/\/www.farmersweekly.co.nz\/news\/"},{"label":"Lucerne leader challenges climate thinking","link":"https:\/\/www.farmersweekly.co.nz\/news\/lucerne-leader-challenges-climate-thinking\/"}],"publishpress_future_action":{"enabled":false,"date":"2024-05-12 04:33:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/posts\/41118"}],"collection":[{"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/comments?post=41118"}],"version-history":[{"count":0,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/posts\/41118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/media\/37059"}],"wp:attachment":[{"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/media?parent=41118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/categories?post=41118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farmersweekly.co.nz\/wp-json\/wp\/v2\/tags?post=41118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}