{"id":44662,"date":"2021-07-30T00:00:00","date_gmt":"2021-07-29T12:00:00","guid":{"rendered":"https:\/\/www.farmersweekly.co.nz\/across-the-rails-bidr-enters-feilding-sale-yards\/"},"modified":"2021-07-30T00:00:00","modified_gmt":"2021-07-29T12:00:00","slug":"across-the-rails-bidr-enters-feilding-sale-yards","status":"publish","type":"post","link":"https:\/\/www.farmersweekly.co.nz\/news\/across-the-rails-bidr-enters-feilding-sale-yards\/","title":{"rendered":"ACROSS THE RAILS: Bidr enters Feilding sale yards"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>The concept of a bidr\u00ae hybrid auction originated last year, to marry the benefits of online selling capabilities with an on-farm auction. This method proved popular over the 2021 autumn bull selling season and the majority of 76 bidr\u00ae bull sales were Hybrid auctions.<\/p>\n<p>The extension of bidr\u00ae into sale yards is a natural next step for the company.<\/p>\n<p>\u201cOur technology allows us the flexibility to offer our platform at any sale yard,\u201d bidr\u00ae acting general manager Liam Beattie said.<\/p>\n<p>Bidr\u00ae has already cut its teeth in sale yards, assisting with a sale at Te Kuiti and playing a pivotal role in the dispersal of NZ Purebred Wagyu at Wellsford.<\/p>\n<p>At their maiden Feilding sale, bidr\u00ae users had a selection of 1200 cattle. The market was overall steady-to-strengthening, aside from some downturn in R2 heifer prices. Steers made up most of the offering, with close to 500 R1 and R2 options up for grabs.<\/p>\n<p>A line of Speckle Park Angus cross R2 steers piqued the interest of one bidr\u00ae user, and auctioneers fielded bids from both online and in rostrum punters. In the end, rostrum won out and the top cut of steers shifted for $1395, while the second cut sold for $1260.<\/p>\n<p>Bidr\u00ae National Territory Manager Caitlin Rokela was pleased with the system\u2019s first run at Feilding. Rokela reported the sale had garnered great response from both new and existing bidr\u00ae users, particularly amongst users who had registered with the system when it was first unveiled in 2019 but had not engaged with auctions before.<\/p>\n<p>Overall, the use of bidr\u00ae by 152 viewers and 17 registered buyers puts the system in great stead to gain momentum in the sale yard integration. Going forward, bidr\u00ae will be a fixture in the Feilding sale yards.<\/p>\n","protected":false},"excerpt":{"rendered":"Any regular attendee of the Feilding cattle sale will have noticed a change from the norm on July 23. Watching alongside rostrum regulars, auctioneers and bid spotters, were 152 bidr\u00ae users at the first of many Feilding hybrid sales.\n","protected":false},"author":33,"featured_media":44663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.2 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"Any regular attendee of the Feilding cattle sale will have noticed a change from the norm on July 23. 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