{"id":8021,"date":"2013-07-23T00:00:00","date_gmt":"2013-07-22T12:00:00","guid":{"rendered":"https:\/\/www.farmersweekly.co.nz\/strong-chinese-interest-in-westlands-range\/"},"modified":"2013-07-23T00:00:00","modified_gmt":"2013-07-22T12:00:00","slug":"strong-chinese-interest-in-westlands-range","status":"publish","type":"post","link":"https:\/\/www.farmersweekly.co.nz\/news\/strong-chinese-interest-in-westlands-range\/","title":{"rendered":"Strong Chinese interest in Westland\u2019s range"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>

The official launch of Westland\u2019s range of infant nutrition base powders was part of a week-long visit to Shanghai by the company to demonstrate Westland\u2019s commitment to the China market, raise awareness of the Westland Milk Products brand and to promote Westpro Nutrition.<\/p>\n

Chief executive Rod Quin said the evening launch of the infant formula base powder range and Westland\u2019s new \u2018Genuine New Zealand Dairy\u2019 branding was particularly successful.<\/p>\n

\u201cFeedback from customers and potential customers was very positive, with our guests commenting favourably on the professionalism of Westland, including the values that we stand for and our obvious commitment to developing our business in China,\u201d Quin said.<\/p>\n

\u201cImportant relationships have been started or developed through the week\u2019s activities and these are being converted into sales.\u201d<\/p>\n

Quin said he was particularly pleased with the Chinese media response to Westland\u2019s launch.<\/p>\n

\u201cAlthough it\u2019s unusual for Chinese journalists to ask a lot of questions in open forum, we had a very lively question and answer session showing an obvious keenness by the journalists to hear the unique Westland story.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Westland Milk Products\u2019 launch of its new Westpro Nutrition range in China last week was well received with strong interest from customers and Chinese media.\n","protected":false},"author":33,"featured_media":8022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t