Meat the Need co-founders Siobhan O’Malley and Wayne Langford.
The Meat the Need national charity is celebrating two years in business with key partner Silver Fern Farms joining the party.
Born out of the 2020 covid lockdown, co-founders Siobhan O’Malley and Wayne Langford designed Meat the Need to supply much needed meat to city missions and food banks.
The meat was donated by farmers and processed, packed and delivered to those in most need.
Two years on, farmers have donated 3000 animals to the charity with 700,000 meals donated to foodbanks and city missions throughout the country.
From the outset, Silver Fern Farms (SFF) partnered with Meat the Need enabling its farmers to donate locally in the charity’s drive.
Now the processer has extended its partnership in the lead up to the anniversary and included an on-pack donation for its new range of PURE Burgers giving customers the opportunity to directly contribute to those in need, with $1 from every pack sold being donated to Meat the Need.
They’ve also made it easier for Kiwis to learn more about Meat the Need by including an on-pack QR code so that consumers can learn more about the charity’s journey to date.
“With the two-year anniversary of Meat the Need approaching we wanted to give our customers the chance to be part of the meaningful work that the team is doing,” SFF marketing manager Brenda Galbraith said.
“Adding a per-pack donation was the logical next step for our partnership and we hope that it will give customers even more reason to enjoy the new range knowing that every time they buy PURE Burgers, they’re helping provide red meat nutrition to those who might not otherwise be able to eat red meat.
By scanning the QR code on the back of the packet customers can learn more about Meat the Need, the charity’s partnership with SFF and where donations will be spent.
Shoppers can look out for the burgers in the freezer isle of “all good supermarkets” nationwide.
“The name says it all really; our PURE Burgers are 97-99% meat, a sprinkle of salt and pepper, there are no fillers, no artificial ingredients – just pure deliciousness, gluten free and keto friendly,” Galbraith said.