Saturday, December 9, 2023

Bullseye opportunity in wake of live export ban

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The ban on live cattle exports has given some farmers a much-needed boost.
Manawatū farmer Will Morrison developed the Ezicalve line with the Cranstone family for the dairy industry.
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A surge in autumn bull sales was a welcome surprise for Manawatū sheep and beef farmer Will Morrison. The surge was an unexpected ripple effect from the ban on live cattle exports by sea. 

“The ban on live export has left a big hole in the market. I hadn’t thought about how it would change the dynamic in the market so much,” Morrison says.

“But we’ve got farmers that used to use Friesian bulls, targeting the export market, now looking for other avenues for their business.”

Long-standing client Logan Hastings was one of those farmers. Looking at his options after the export market closed, he knew the Hereford breed would give him flexibility.

“We have used a lot of different beef breeds over the years, but Herefords have a reliable market and give us options,” Hastings says.

“We can flex our farming system. Typically we sell half of the Hereford calves to store and finish the rest, but we can flick more off sooner if we run out of feed, or carry more through to the works. They keep our options open.”

He found with other breeds, buyers were suspicious of Jersey content if they threw any crossbreed markings – but the distinctive Hereford markings from Ezicalve offspring make them a popular choice.

He has been buying Ezicalve bulls for several years, sometimes through the bull sale or just by calling to order.

“We can ring any time, and we have a lot of faith in their bulls as they’ve been breeding for a long time so they keep getting better and better,” Hastings says.

“And their temperament is great, they’re almost too quiet.

“They certainly won’t injure someone in the yards, they’re just big teddy bears.”

Ezicalve Herefords are bred using extensive genetic information to establish lines of bulls to give dairy farmers confidence.

A quiet temperament is high on the priority list for Ezicalve bulls, along with strict criteria for high calving ease and low birth weight, good growth rates, and top carcase quality. 

Morrison farms near Marton in Rangitikei. The Ezicalve line has been developed with the Cranstone family, who farm closer to Whanganui. It was designed to target the dairy industry, using extensive genetic information to establish lines of bulls to give dairy farmers confidence.

“I was travelling around the United Kingdom in 2006 and had plenty of time on buses so that was when I was hatching the idea and we kicked off around 2007, 2008,” Morrison says.

“And now we’ve been selling for a long time and have a good number of bulls available. 

“It’s all about minimising risk and giving businesses options and with the year we’re facing and what’s on the horizon it’s becoming more critical for farmers to reduce risks and maximise outputs.”

More than half of Ezicalve bulls sold go to dairy farms that integrate beef into their system.

“We’re seeing more and more farms diversify their systems, with many having a significant component of their business growing and/or finishing beef.”

Thames farmer Bill van de Ven started using Ezicalve bulls three years ago and is very impressed with their performance.

“We get a lot of value out of the bulls, we use them over our heifers in autumn and spring across two seasons,” Van de Ven says.

“And we just killed some out at 400kg on the hook. They have unbelievable size yet they’re safe over our heifers, we haven’t had any problems.”

Earlier this year he sold a line of in-calf autumn heifers to a farmer in Te Awamutu who was nervous that they were in calf to Herefords. But he assured them they would be fine and recent feedback from the stock agent confirmed everything went well.

“If I sell anything in calf, it also gives the farmer options, they get the heifer and a valuable calf they can do something with,” Van de Ven says.

Morrison is looking forward to their annual bull sale on September 26. It is a popular time for farmers to select bulls, both in person and through the bidr platform, which opened a new level of bull selling in the past few years. 

But they always have bulls available and encourage farmers to reach out at any time.

“We put a lot of work into producing quality animals that will add value to dairying systems.

“The Ezicalve brand is very well recognised for easy calving as well as for producing top quality dairy-beef cattle and many of our clients leverage the brand when they’re marketing calves and cattle.”

This article first appeared in the September edition of our sister publication, Dairy Farmer.

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