Born and raised on a South Otago sheep and cattle farm, Moffat joined DINZ in 2005 as venison marketing services manager after several years with the former Meat and Wool New Zealand, including a four-year stint in Brussels as market manager for continental Europe.
More recently, he has been manager of the deer industry’s Primary Growth Partnership programme, Passion 2 Profit.
“Innes’ knowledge of the whole deer farming value chain from the grassroots to the marketing of our premium products is a huge asset to the industry, especially when paired with his skills as a manager,” DINZ chairman Ian Walker said.
The DINZ board ran an external recruitment process that attracted some very strong candidates from both inside and outside the deer farming industry, Walker said. After considering all applicants the board made the unanimous decision that Moffat was the best candidate.
Moffat said DINZ benefits from the solid connections it has with its deer farming and marketing partners as well as strong governance from across the industry.
“The food producing sector in NZ is facing challenges but the deer industry has great products and we have shown the capacity to respond and adapt to changing circumstances. I’m excited about leading the talented team at DINZ as we help shape our industry’s future,” he said.
Moffat replaces Dan Coup who is now chief executive of the QE II National Trust.