Saturday, December 9, 2023

On-farm ads invited as GoDairy campaign launches

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Sector gearing up to recruit ahead of calving season.
GoDairy campaign advertisements encourage people to consider a career change by highlighting the lifestyle and job opportunities dairy has to offer.
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DairyNZ is encouraging dairy farmers to get their job vacancy advertisements online before the launch of its 2023 GoDairy campaign in March.

“Now is the time when dairy farmers are preparing to get more staff on farm before calving, so we are encouraging farmers to get their job vacancies online as the sector gears up to recruit,” DairyNZ lead advisor for people Jane Muir said.

“Many farms continue to be short-staffed, so the upcoming GoDairy campaign will help connect committed Kiwis with available on-farm jobs, sending active job seekers to Farm Source to apply for roles.”

Prior to the campaign launch, farmers are encouraged to get their vacancies up on Farm Source. Any New Zealand dairy farmer can list their job vacancies for free at

“Job advertisements are a great opportunity to highlight what makes your farm unique and a great place to work, and to give people a sense of your vision and values so they get a feel for what it might be like as part of your team,” Muir said.  

The GoDairy campaign advertisements will also encourage people to consider a career change, by highlighting the lifestyle and job opportunities dairy has to offer.

“GoDairy is helping attract Kiwi workers to start a dairy career, to continue building a sustainable and thriving dairy sector, and ultimately helps reduce the current workforce shortage,” Muir said.

DairyNZ offers a range of tools and advice on recruitment, onboarding new employees and creating a great workplace to retain staff online at

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