The official launch of Westland’s range of infant nutrition base powders was part of a week-long visit to Shanghai by the company to demonstrate Westland’s commitment to the China market, raise awareness of the Westland Milk Products brand and to promote Westpro Nutrition.
Chief executive Rod Quin said the evening launch of the infant formula base powder range and Westland’s new ‘Genuine New Zealand Dairy’ branding was particularly successful.
“Feedback from customers and potential customers was very positive, with our guests commenting favourably on the professionalism of Westland, including the values that we stand for and our obvious commitment to developing our business in China,” Quin said.
“Important relationships have been started or developed through the week’s activities and these are being converted into sales.”
Quin said he was particularly pleased with the Chinese media response to Westland’s launch.
“Although it’s unusual for Chinese journalists to ask a lot of questions in open forum, we had a very lively question and answer session showing an obvious keenness by the journalists to hear the unique Westland story.”
