Monday, May 20, 2024

Dairy firm flies flag in Europe

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DAIRY heat detection company FIL GEA was the only New Zealand business represented at Space 2017, an event attracting more than 100,000 visitors to Rennes in north west France.
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International delegates from more than 40 countries attended.

Presenting the company's range for tail paints to French farmers was FIL export manager Tim Webster, seeking to build on his international reach into 15 countries, with a growing potential for sales in Europe.

"EU dairy farmers generally don't use these type of products as much as they could, largely because they have smaller herd sizes here than in NZ," he said.

"Controlling heat detection by eye has basically worked for them until now but as herd sizes continue to grow so they've having to start looking at other methods.

"We, therefore, decided to invest some time and effort in supporting our French distributors Dairy Spares in developing the local market and the early signs of interest from Space visitors are good."

Asked how thought NZ's ongoing negotiation of free-trade agreements with the European Union and United Kingdom were going in light of Brexit, Webster said while it was still early days for such talks he was confident NZ was in a good position concerning trade agreements with other countries and he hoped that would give the country a high ranking in future talks, especially with the UK.

"The UK is definitely an important market for us," he said, adding that with another FIL distributor being based in Ireland, he would be watching closely to see how the EU Brexit issue worked out in relation to border regulations between the Republic of Ireland and Northern Ireland.

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