The New Zealand Feed Manufacturers Association (NZFMA) has partnered with comedian Te Radar to promote FeedSafe NZ-accredited animal feed.
A lifestyle block owner with a passion for farming, Te Radar was excited by the opportunity to help raise awareness for the FeedSafe NZ accreditation, so stock and animal owners can have confidence that what they are buying and feeding their animals is of the highest quality.
“Animal health and welfare is something I feel strongly about, so the opportunity to partner with the NZFMA to help spread the word about their quality assurance programme was a natural fit for me,” Te Radar said.
“If we are what we eat, and for many of us that includes animals and what they produce, then what animals eat should also be something we care about.
“No matter what animals you’re feeding – whether you’re farming cows for a living, or maybe just have some backyard chooks – you want them to live well and be healthy. What you feed them is an essential part of that,” he said.
NZFMA executive director Michael Brooks said having Te Radar front the organisation’s latest campaign is incredibly valuable as he is an authentic ambassador who resonates with their agricultural audience.
“Aside from his knowledge of and interest in farming, he is also the frontman of Fieldays TV, has hosted a panel at Fieldays events we’ve been part of, and is the MC of FMG Young Farmer of the Year. He is a much-loved and respected member of New Zealand’s agricultural community,” said Brooks.
“The key purpose of our campaign with Te Radar is to help farmers and animal owners understand the importance of choosing officially accredited FeedSafe NZ feed, and how easily they can go about this by simply going online to our NZFMA website to check if the feed brand or manufacturer they use is accredited.”
As the face of the campaign, Te Radar is presenting two videos to help provide more information about the benefits of locally produced stock feed and the FeedSafe NZ programme.
The videos will be showcased on the NZFMA website and shown at Fieldays at the end of November.
Te Radar will also be part of the FeedSafe stand at Fieldays, host a feed-related panel discussion on Fieldays TV and feature in a print campaign.