Pāmu’s awarding winning Deer Milk won the Best Dairy Ingredient category at the World Dairy Innovation Awards, announced in Laval, France overnight.
Chief executive Mark Leslie says the win in these prestigious awards is a validation of the hard work and innovation that has gone into creating an all-new product for the agri-sector.
“All New Zealanders, as shareholders in Pāmu should be really proud of this win, at what is essentially the World Cup for the dairy sector.
“Our deer milk product has been steadily growing in popularity among high end chefs and as a unique new ingredient in cosmetics. But that’s not where it ends.
“This win recognises the extensive application and unique properties of deer milk, and the growing recognition of deer milk as a specialty dairy product.”
Pāmu Deer Milk is sourced through a partnership with Peter and Sharon McIntyre, who run a deer farm near Gore and now through the company’s own farm Aratiatia, in the North Island’s central plateau.
“While covid has meant more challenging market conditions to promote deer milk in the short term, the reopening of the world means Pāmu Deer Milk can once again make its way back on the world stage, and this win is an incredible boost to that,” Leslie said.
The Doe Nutrition innovation received a highly commended rating at last night’s awards, making it a doubly successful occasion for the company.