Lake Hawea Station manager Jack Mansfield says consumers demand high animal welfare standards.
Meeting heightened animal welfare standards will become a requirement for livestock farmers, Lake Hawea Station manager Jack Mansfield says.
This is an issue that concerns consumers and is influencing their buying patterns but Mansfield says it is also an opportunity.
By changing management, adopting technology and being transparent, he says Lake Hawea Station is earning premiums for its fine wool.
It has adopted or trialled FECPAK G2 to monitor parasites, Farm IQ, Numnuts pain relief, Overseer, shearing score cards that reward quality over quantity, soft landing pads for sheep after being shorn, shade, shelter and water at all times and tonics, salt licks and supplements.
